网络推广和网络营销是两个不同的概念，网络营销偏重于营销层面，更重视网络营销后是否产生实际的经济效益，而网络推广重在推广，更注重的是通过推广后，给企业带来的网站流量、世界排名、访问量、注册量等等，目的是扩大被推广对象的知名度和影响力。可以说，网络营销中必须包含网络推广这一步骤，而且网络推广是网络营销的核心工作。
Online promotion and online marketing are two different concepts. Online marketing focuses more on the marketing aspect and pays more attention to whether it will generate actual economic benefits after online marketing. On the other hand, online promotion focuses more on promotion and the website traffic, world rankings, visits, registrations, etc. it brings to the enterprise through promotion, with the aim of expanding the popularity and influence of the target audience. It can be said that online marketing must include the step of online promotion, and online promotion is the core work of online marketing.
另外一个容易模糊的概念是：网站推广。网站推广是网络营销中极其重要的一部分，网站是网络的主体，很多网络推广都包含着网站推广。当然网络推广也还进行非网站的推广，例如线下的产品、公司等等。这两个概念容易混淆是因为网络推广活动贯穿于网站的生命周期，从网站策划、建设、推广、反馈等网站存在的一系列环节中都涉及了网络推广活动。
Another easily ambiguous concept is website promotion. Website promotion is an extremely important part of online marketing, and websites are the main body of the network. Many online promotions include website promotion. Of course, online promotion also involves non website promotion, such as offline products, companies, and so on. These two concepts are easily confused because online promotion activities run through the lifecycle of a website, involving a series of links such as website planning, construction, promotion, and feedback.
网络广告则是网络推广所采用的一种手段。除了网络广告以外，网络推广还可以利用搜索引擎、友情链接、网络新闻炒作等方法来进行推广。
Online advertising is a means of online promotion. In addition to online advertising, online promotion can also be carried out through methods such as search engines, friendship links, and online news hype.